The Subtraction System

1

“eliminate the trivial. elevate the essential.”

Most systems tell you to add more - more hacks, more tools, more noise. The subtraction system™ does the opposite. It strips away the unnecessary, the hidden drag on your performance, until only the essential remains. This is not minimalism for its own sake. It is applied subtraction – an engineered process designed to reclaim time, sharpen decisions, and compound results. Across five deliberate phases, you’ll audit reality, rank what truly matters, surgically remove the rest, and install filters that keep complexity from creeping back. The outcome is a self-reinforcing simplicity: less friction, more flow, and a success curve that bends upwards without burning you out. The subtraction system™ is not about doing more. it’s about finally doing the right things – without compromise, clutter, or distraction. Because when you subtract with intent, what’s left is extraordinary.
Get Your Place

stop managing complexity. start mastering simplicity.

Success shouldn’t make life heavier. the subtraction system™ is a proven framework that helps you eliminate 40–60% of low-value activity, sharpen decision-making, and free your energy for what matters most.
feature2 free img.png

Essential: Executive intensive coaching programme

everything you need. nothing you don’t.

A complete 12-month system for senior leaders and business owners. blends in-person intensives, one-to-one coaching, and peer accountability.

  • Perfect if you want deep guidance, group synergy, and lasting transformation.
learn more & apply →

Collective: virtual mastermind group

shared wisdom. individual breakthrough.

A rolling online membership with monthly group sessions, problem-solving workshops, guest experts, and peer accountability.

  • Ideal if you want affordable, continuous support and shared learning from ambitious peers.
join the collective →
feature1 free img.png
feature3 free img.png

Singular: Elite 1:1 coaching and advisory

one focus. infinite leverage.

An elite 1:1 coaching programme for c-suite executives and high-level leaders. fully customised, with unlimited access and strategic partnership.

  •  For those who want precision, privacy, and exponential impact.
apply for singular →

Why this works?

Complexity is the default. simplicity requires design. the subtraction system™ ensures success compounds without chaos.

  • 40–60% reduction in wasted activity
  • Faster, clearer decisions
  • More energy for high-value work
  • Sustainable systems that prevent complexity creep

Frequently Asked Questions

Each programme is designed for leaders and professionals who want to remove complexity and focus on what truly drives performance.

    • collective suits ambitious professionals who value collaboration, consistency, and accessible support.
    • essential is ideal for senior leaders and business owners seeking deeper guidance, accountability, and practical systems for simplification.
    • singular is built for c-suite executives, high-stakes decision-makers, and elite performers who need private, precision-level coaching and full strategic partnership.

They differ mainly in depth and access. collective offers group-based problem-solving and learning. essential blends group synergy with personal coaching. singular delivers a bespoke one-to-one partnership with on-demand access and custom frameworks.

Each programme is designed to fit around your schedule. collective requires around four hours a month for live sessions and reviews. essential combines two in-person intensives with monthly coaching calls, averaging 2–4 hours per month. singular clients typically spend 90 minutes a month in structured sessions, with ad-hoc access for high-value decisions as needed.

By month 12, most clients report eliminating 40–60% of low-value activities, making faster and clearer decisions, and experiencing significantly less friction in daily performance. the result is a simpler, more sustainable approach to growth, whether that’s personal, professional, or organisational.

If you want community and momentum at a lower investment, start with collective.

If you need structured coaching with both individual and team elements, choose essential.

If you prefer a tailored, high-touch experience designed entirely around your world, singular is the right fit.

If you are  unsure, the initial conversation will clarify the best path for you.

Recordings, materials, and debriefs are provided so you never lose progress. in essential and singular, you’ll also receive private support to stay on track.

No. the subtraction system™ is different because it focuses on what to remove, not what to add. it’s a practical process that creates more space, energy, and clarity – the foundations of real performance.

Many participants choose to continue, deepen, or transition between programmes as their needs evolve. the subtraction system™ creates lasting change, but ongoing guidance ensures your clarity compounds over time.

You don’t need to be ready, just willing. every journey begins with a simple conversation to explore your current situation and what you want to achieve. there’s no obligation, only clarity.