"complexity kills. simplicity scales."

Minusmore is not about adding. It’s about removing. It’s a refusal to drown in complexity, distraction, and convention. We strip things back to their essence. We ask harder questions.
We simplify, subtract, and then build only what matters.
This is not self-help. this is system design for your life, your work, you’re thinking.

About

Minusmore is a philosophy, a movement, and a business.
it exists to challenge the default pursuit of “more”: more goals, more noise, more complexity. Instead, we focus on less. not for the sake of minimalism, but for the sake of clarity, leverage, and impact.

After two decades of learning, experimentation, and client journeys, Minusmore is built as a resource for those who sense that conventional paths don’t fit. It’s for people who want to rethink how they live, learn, and work – who believe that progress isn’t always linear, and that simplicity often hides extraordinary results. 

Cornerstones of Minusmore

Uncovering what truly matters and building around it

A repeatable process for removing what dilutes focus, energy, and performance

High-end partnerships for leaders, creators, and teams seeking unconventional growth

5

stop adding. start subtracting.

Minusmore is not about shortcuts. it’s about precision. It is about cutting away the unnecessary to reveal something sharper, cleaner, and more effective. For those ready to move differently, Minusmore is both guide and companion. not a template, but a lens. not a quick fix, but a system of clarity.

Services

Clients

monevo
lancaster uni
grace
bc
acquired
quint
uclan
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Testimonial

What Clients Are Saying

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“Colin has a unique combination of experience in both the world of business, and the world of sport and fitness. Two different areas, yet there are so many parallels and shared learning to tap into – which Colin exploits to the benefit of his clients. But what blows me away most about Colin, is his gargantuan appetite for knowledge and self-improvement. He really does inspire you to be the best you can be.”

Sarah Ermoyenous, Copywriter

profie
“It has been a real pleasure to work with Colin. He combines a deep subject knowledge with an enviable ability to communicate his ideas in accessible and practical terms. He has demonstrated integrity and humility in all of my interactions, and it has been an honour to work together.”

Damian Hughes, Professor of Organisational Psychology & Psychology

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“Having worked with Colin whilst in the UK I would recommend any individual or company to take a look at what he can offer you or your team if you are looking for a results-driven approach to achieving Peak Performance. Colin develops bespoke and packaged solutions to many of the challenges faced by large corporate organisations and individuals looking to achieve Peak Performance.” 

Paul Simkiss, MD & Country Head, Australia & NZ, GLG

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“Colin is one of the most interesting people I have ever had the pleasure to both meet and work with. He is open, honest and extremely talented; every day is a school day with Colin as you are guaranteed to learn something new each time you meet him. His wealth of experience, combined with his extensive knowledge of the 'why' we do/think things, makes him a true authentic performance/ improvement/ change coach."

Kevin McGinnigle, Enlivon Group

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"I started working with Colin in 2012, 13 years have flown by since! We have not only worked on my preparation for Elite events, but also how to deal with day-to-day life situations. From GCSE exams to Olympic Games prep - we have been through it all. Colin’s been there for the high of the highs and the low of the lows. I can’t thank him enough for his help and support over the years and I’m excited to continue our work in the lead up to the LA Olympics!"

Ross Cullen, GB Athlete, Professional BMX Rider